Cold Sales Email Templates

Cold Sale Email

For B2B businesses, cold email marketing has always been, and still is, one of the most effective ways to generate quality leads. A well-crafted, personalized and highly targeted cold email can be the starting point of a successful sales interaction. Since a cold email is a type of email you send to a prospect with whom you have no prior relationship – getting prospects to respond to (or even open) an email can be a challenge for sales reps. Below are some best practices for sending B2B emails, along with a list of proven subject lines and 10 sales email templates you can use for your outbound email campaigns.

Save our cold sales emails as pre-made messages or templates for easy sending.

Cold Sales Email Best Practices

  1. Know your prospects before you approach them – check their social profiles, company information and see if your offer is a good fit.
  2. Personalize every message based on available data – Data found that the average response rate for advanced personalized emails is 17% (compared to 7% for non-personalized emails).
  3. Focus on the value you can provide – explain how your product/service can help solve the prospect’s pain points and achieve their goals.
  4. Keep your subject line very specific and as short as possible – shorter subject lines usually have a higher open rate and won’t be cut off on mobile devices.
  5. End with a clear call to action to encourage further engagement – ​​for example, ask them to connect you with the right person, set up a quick call, schedule a demo, etc.

Cold Sales Email Subject Lines that Get Opened

  • [Prospect Name], can we join?
  • Can you forward me in the right way?
  • Looking for the best contact at [prospect’s company]
  • Can you help me?
  • Can you spare 5 minutes, [prospect name]?
  • Free talk on [date]?
  • Recommended [Peer Connection] for me to connect
  • I found you through [referral name]
  • Question about [a goal they might have]
  • Are you making these mistakes?
  • Most [professionals you are targeting] make this mistake
  • Approach for [prospect’s company] to solve [problem]
  • X steps to achieve [a goal they may have]
  • You help your team achieve [a goal they may have]
  • Can I help you with [achieving a specific goal]?
  • [superior/smoother/quicker] technique to [accomplish a precise objective]
  • Are you ready to overcome [specific challenge]?
  • How do you deal with [pain point]?
  • Have you thought about [relevant offer]?
  • Quick solution for [industry]
  • Did you know [prospect’s competitor] was doing this?
  • X ways we can help you with [problem they may have]
  • X tips/ideas for [pain point they may have]
  • 10x [prospect’s company] traction in 10 minutes
  • How satisfied are you with [company name] [business tool they use]?
  • Congratulations – I just saw you on [top site in your industry]

10 Cold Sales Email Templates

Looking for the right person

Hi [Name],

My name is [First name] and I lead business development efforts at [Your Company]. We recently launched a new [product] that helps [height of one sentence].

I’m making an educated guess – based on your online profile, you seem like a good person to connect with or could point me in the right direction.

I would like to speak to someone at [Prospect’s company] who is responsible for [managing something relevant to my product].

If this is you, are you open to a 15-minute call at [date and time] to discuss how [product] can specifically help your business? If not you, who do you recommend I contact?

I would appreciate the help!

Regards,

[Your Signature]

General introductory cold sales email

Hi [Name],

This is [Your Name] with [Your Company]. I work with businesses in [specific] industry and I saw that you visited our website in the past.

This inspired me to spend a few minutes on [Prospect’s company] website to learn more about how you approach [their strategy for sales/marketing/customer service, etc.]. I noticed some areas of opportunity and decided to reach out to you directly.

[Your company] works with similar companies in your industry, such as [Customer 1], [Customer 2], and [Customer 3] to help them achieve [specific goals] and provide them with [tools/solutions] to succeed.

If you want to know more, schedule a quick call. What does [Day/Time] appear like on your timetable?

Regards,

[Your Signature]

Cold sales mail with a lift offer

Hi [Name],

[Your Name] from [Your Company] here. I know you’re busy so I’ll keep it short.

[Prospect’s company] is of interest to me because we have helped organizations like [Customer 1], [Customer 2], and [Customer 3] improve [the benefit your product provides] and achieve [results].

Is this something your organization might be interested in right now? If so, are you or someone on the team available for a quick phone call sometime in the next week or two?

Regards,

[Your Signature]

Refers to a competitor’s product

Hi [Name],

I just went through your website and noticed that you use [your competitor’s product]. How is it going for you?

Our product is similar to that but also provides [key differentiators]. If you’re up for it, I’d like to have a quick call with you to get your thoughts on how we could improve [Prospect’s company] and see if it would make sense for us to work together.

Would [date and time] be a good time for you? (If not, I’m stretchy, just let me tell.)

Regards,

[Your Signature]

Cold sales email focused on value

Hi [Name],

[Your Name] from [Your Company] here. I saw that you recently downloaded our whitepaper on [topic of whitepaper] so I thought I’d reach out.

[Prospect’s company] seems like a great fit for [Your company] and I would like to understand what your goals are for this year.

We frequently support companies like yours develop with:

A Solution/result

B Solution/result

C Solution/result

If you’d like to learn how [Your Company] can help you achieve [X goals], feel free to book a time on my calendar here: [link]

Regards,

[Your Signature]

Reaching out through mutual connection

Hi [Name],

[Mutual Connection] recommended that we connect, I hope you don’t mind me getting in touch. I work for [Company name], which provides [short product pitch].

[Product Name] helps businesses like yours [achieve specific goals]. I believe this is something you might find valuable.

How about a quick phone call next week to discuss this? Let me know when is best for you.

Regards,

[Your Signature]

Sharing useful ideas

Hi [Name],

My name is [Your Name] and we work with companies like [Company Names] to improve their [sales/marketing/customer experience, etc.].

I’ve already started looking at [Prospect’s company] website and have some ideas on how you can increase your […]. For example [details of how you can help them achieve their goals].

I actually have more ideas that you might find useful. If you don’t mind, give me time for a 15 minute call next week? If so, you can reserve time directly on my calendar here: [link]

Regards,

[Your Signature]

A cold sales email inviting you to a product demo

Hi [Name],

My name is [Your Name] and I will keep it very quickly.

Our software solution supports businesses like yours accomplish [specific goals] through [product benefits].

Could I have 10 minutes of your time next week for a personalized demo that explains why companies like [Customer 1], [Customer 2] and [Customer 3] love our product?

Regards,

[Your Signature]

Inbound lead from your website

Hi [Name],

You recently visited our website and [what they did on the website]. If you want to learn more about [content topic], I can recommend the following additional resources:

[Relevant source 1]

[Relevant Source 2]

Or, if you’re looking for a cost-effective solution for [topic], our product/service can really help you [achieve specific goals]. Let’s schedule a quick 10 minute call so I can tell you more about it. When is the best time for you?

Regards,

[Your Signature]

Personalized information cold sales email

Hi [Name],

I just came across your [prospect blog post/comment] on [platform] and I find your points very informative and agree with most of them.

It also prompted me to reach out to talk to you about how [Prospect] could benefit from our software, which completely takes care of the problem you pointed out [problem details].

What would be the best way to get 15 minutes on your calendar to explore whether it would be valuable to your company?

Regards,

[Your Signature]

FAQs

How to write a cold email for sales?

A cold email is short and to the point. Try to formulate an email in less than 4 sentences.

What do you say in a cold email?

When writing a cold email, you should start with a brief introduction of yourself and your business. After the opening paragraph, you should state the reason why you are writing the email. Finally, you should offer a solution or introduction to your product.

How do I email cold outreach?

You should have a list of email addresses that you have obtained from your research process. Don’t just send a cold email to random addresses. Focus on building a warm relationship with your prospects. Don’t be scared to drive a lot of emails. Some people think that sending multiple emails means you can’t build a relationship. It is not true. You can still build a relationship by emailing each other a lot. The important thing here is that you need to be able to build a relationship with your potential customers.

I believe this article belongs to Cold Sales Email Templates will be very helpful for people to get their genuine set sales targets.

One of the emerging site which offers free “Email and SMS Marketing” I personally know is given below for your information and convenience.

For more interesting and productive articles you can explore Techzarar any time and if you want any on demand article related to your business feel free to ask Techzarar Team at info@techzarar.com.

3 thoughts on “Cold Sales Email Templates”

  1. Pingback: White Label Email Marketing-Tips, Tools, Tricks – Snap Your Dreams

Leave a Comment

Your email address will not be published. Required fields are marked *